Toronto · Diabsolut · Salesforce Ecosystem

Relationships > transactions.

I’m Shmuel Pressman. After a decade in sales, I now work with Salesforce customers as an Outcomes Partner at Diabsolut. The work I care about most has not changed: helping people get clear enough to make better decisions.

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If we talk, I will probably ask more questions than expected. That is usually where the useful stuff starts.

A few receipts

$550K annual quota exceeded six months early

$1M+ team deal value influenced through peer leadership

30+ retail locations led across Ontario

$4.6M regional revenue grown from $2.6M in one year

553 Trailhead badges earned across the Salesforce platform

Now · July 2026

What has my attention right now.

A current snapshot, not a polished brand statement.

Starting a new chapter at Diabsolut and learning the consulting side of the Salesforce ecosystem.

Helping Salesforce customers name what they are actually trying to achieve, and where the gaps are.

Learning how to use AI without letting it flatten my voice or my judgment.

Being present at home while still taking the craft seriously.

Open questions

Questions I am carrying.

The stuff I am still working through, not conclusions dressed up as wisdom.

What makes a customer feel safe enough to say what is really happening?

Where does useful AI start to become noise?

How do I stay ambitious without letting work take over the whole room?

About me

Built in sales, shaped by service, grounded by real life.

My path started in people-centered work, studying Child and Youth Work and learning early that support, patience, and trust are not soft skills. They are the base layer for change.

That thread has followed me through telecom, retail leadership, commerce SaaS, e-commerce software, Salesforce, and now consulting at Diabsolut. I have led teams, managed complex pipelines, coached peers, launched new programs, and sat across from customers trying to make practical decisions in noisy markets.

Outside of work, I am a husband, a father, a lifelong learner, and a cancer survivor. That perspective keeps me focused on what actually matters: showing up well, doing useful work, and leaving people better than I found them.

Learning the hard way

Notes I keep coming back to.

Not slogans. Patterns I have had to learn through real customers, real teams, and real life.

Trust shows up before urgency

People can feel when the goal is to help them think, not push them forward before they are ready.

Clean data is mostly a people problem

The hard part is rarely the field name. It is agreement, ownership, habits, and language.

A good question can change the whole room

The best conversations usually turn when someone finally names the real issue out loud.

Career arc

From front-line execution to strategic outcome conversations.

The common thread is simple: understand the person, understand the business, then help connect the next right step.

Now

Outcomes Partner

Diabsolut

Helping Salesforce customers think through what they are trying to achieve, where the gaps are, and how the right strategy, platform, process, and partner can get them there.

2026

Account Executive, Data Foundations, Growth Business

Salesforce

Helped growing companies connect data quality, customer experience, and AI readiness to decisions people can actually make.

2024 to 2026

Account Executive, Healthcare and Life Sciences

Salesforce

Built trusted relationships with small and midsized organizations, exceeded annual quota early, and helped peers close meaningful additional revenue.

2024

Account Executive

Carbon6

Worked with e-commerce sellers across a high-volume SaaS portfolio, using account signals, product feedback, and white glove support to find growth.

2022 to 2024

Account Executive

Lightspeed Commerce

Led demos, navigated buying conversations, and managed full-cycle SaaS sales in a fast-moving commerce environment.

2014 to 2022

Sales Leader and Operator

Virgin Plus, Bell, Enjoy Technology

Grew from sales representative to multiple location leader, developing people, launching programs, and building high performing teams across Ontario.

Ask me about

Sales conversations that do not feel like sales conversations, the homelab running in my basement, rebuilding after cancer, and why clean data is mostly a people problem.

Field notes

Less thought leadership. More useful reflection.

Short notes on customers, sales craft, data, leadership, family, and the things I am still figuring out.

Open notes

If you landed here by accident

Welcome. I’m glad you found it.

This page is a small corner of the internet for people who want to understand how I think, what I value, and the kind of work I try to do.

Say hello